We will take good care of your product

We are the most successful distributors of baked goods and confectionery in Switzerland. Our strong sales presence with the major wholesalers, our skilled and motivated team and our excellent products are the secret of our success.

We supply the decision-makers in the world of retail with famous brands and high-quality products. Producers benefit from the optimal opportunities for contacts, sales and revenue. Therefore end-customers can enjoy the finest and most popular products. We deliver essential services in just about every single market segment:

Procurement
Positioning
Marketing
Distribution

Further services

Assembling of products, labeling of products
Warehouse management, commissioning, delivery, invoicing (ERP)
Clarification of food legislation requirements, calculation, market-analysis
Advertising (print/digital/placards/newsletters), samplings, tasting-events, promotions
Field sales staff & fresh-food-services are ensured by our partner „Cake&Candy GmbH“

Procurement

What about the products that no-one has heard of in Switzerland? What products would be successful on the Swiss market? We know the global baked goods and confectionary market inside-out and keep on top of changes. Products and services can be produce more cheaply in the large markets in Europe than in the much smaller Swiss market. It is almost impossible for local producers to keep up with cut-throat price wars.

This makes our global network even more important. We can rely on the expertise of our partners in many different regions and sectors. Thanks to these contacts, we know what products are successful in other countries. We can adapt the needs of our customers to the market and our market analysis will determine if a product will sell on the Swiss market.

Over 20% of the people resident in Switzerland were not born in the country. This is a great opportunity for increasing profits by selling food products from people’s home countries. Products in small-size packages are extremely popular in Switzerland: 66% of households are of only one or two adults.

Positioning

You need to know the market very well to position a product and avoid unnecessary risks. We are in regular contact with buyers for Swiss wholesalers and the food-services or food-industry. Our products are on sale at Migros and Coop. They are also available in the aisles of local chains and in the higher-price segment. Selected products are on sale at specialist stores like Chocolate- and Candy-Shops. We also work very closely with the major discounters.

Our customers include suppliers to the food-services, regional food-service-wholesalers, as well as Cash&Carry for stores and restaurateurs. Our partner “Cake&Candy GmbH” has a motivated and skilled sales team that supplies specialist stores like confectioners, candy-shops, bakeries and gift shops with the products they require. We ensure that customers can find the products in our portfolio easily, that they are positioned in the best POS spots, and also provide follow-up services. We choose the right sales channel for a product and position it within the right range of products.

Marketing

Our senior managers are popular lecturers for trainees in this field. And we practise what we preach. People often keep their distance when they encounter something for the first time. We bring people closer to the products we promote; we make the unknown more familiar. We believe in the brands we import; this is the message we pass on to our customers. We organise tasting events for our customers, demonstrating that wraps are not just for fajitas but can also be used for sandwiches, for example. At these events, large and small can taste the many great “Jelly Beans” flavours. We also create fantastic menus and recipes and toast Original Rocky Mountain Marshmallows for our customers. Eye-catching sales displays, optimal event sponsoring and advertising located in the right places all support the market entry of a product.

You know your product; we know the Swiss market and have an extensive network of contacts. This combination ensures the successful market entry of your product.

Our partner “Cake&Candy GmbH” takes care of the fine details of distribution. Their effective and successful sales force, national-wide fresh foods service and an experienced key accounting team.

Distribution

We make sure that your product is available just in time at POS, and in sufficient quantity. We regularly visit the outlets of our many suppliers to see how the products are presented – do they come across well? – and take immediate action if changes need to be made. Small retailers like kiosks and petrol-stations receive personal deliveries from the sales team or via the fresh-food-service drivers from “Cake&Candy GmbH”. We continually review our strategy, based on this valuable feedback direct from the sales front.

We will take good care of your product

Procurement

Positioning

Marketing

Distribution

Adresse

Adress

Contact

Impressum / Copyright